Most Convert Facebook Ads on 2024

Today, I want to share with you the success we’ve been experiencing with unique ad creatives in 2024. Interestingly, the ultra-popular user-generated content (UGC) isn't offering the same level of traction we have been used to seeing. Instead, ads that give a nod to education, trust-building, and social groups are receiving a warmer response. Let’s not waste more time. Let’s jump right into it.

Facebook Educational Grid Image Ads

The first type of ad creative we're focusing on is the educational grid image. This format prioritizes content and an education-based approach over other styles. It doesn’t directly sell; instead, it's designed like organic posts that slide potential customers into the sales funnel. This is where Plugger, our AI designer, comes into play.

Plugger is a powerful tool that takes your input and uses AI to automate your graphic design processes, crafting images that can boost engagement and sales. It has been my go-to tool for creating visually appealing and informative ad creatives effortlessly. I've used Plugger to design ads with specific items like a small tub of eye cream or even fabricate shot lists like a coffee cup in a calm, luxury setting. The ease of use and output quality that Plugger provides truly transforms the ad designing process into a breeze.

Facebook Listicle Image Ads

Next, we have the listicle image, reminiscent of user-generated content. Remember the "Three Reasons Why" format that was everywhere? This is a similar vibe. With an emphasis on text rather than visuals, it offers users something informative to latch onto rather than just an aesthetic image. Contrary to popular belief, Facebook hasn’t been enforcing their 25% text rule, so add as much copy as required.

Facebook Carousel Ads

The third ad creative to look into is carousel ads. I've noticed an uptick in their use and success, partly because not many brands are leveraging this tool effectively. The trick here is to allow Facebook to optimize the order of your slides, tailoring the sequence to suit the user rather than sticking strictly to a story. Carousel ads work best when showcasing a variety of information, so fill yours with testimonials, statistics, and more.

Press ads are slowly fading out as platforms and businesses are realizing they often don’t have the permissions required to use specific press content. As they disappear, new formats have emerged that provide the same sense of social proof, such as ads that resemble magazine covers or publication styles. Although they may not have the direct naming, they still provide that tick of legitimacy.

Lastly, our ad creative exploration brings us to golden nugget testimonials. These won't resemble your average testimonial ads. They aim to encapsulate more profound insights and showcase genuine, appreciative feedback that can draw in potential customers.

In conclusion, navigating the ever-changing landscape of ad creatives can be quite a challenge. From education-based ads to new-style press ads, it's crucial to stay adaptable and innovative to suit the tastes of your audience. I've walked you through various successful ad formats I've used, from the informative listicle images and the engaging carousel ads to the trust-building golden nugget testimonials. Remember, the goal is always to create content that can resonate with your audience, engage them, and ultimately boost revenue.

But creating these ads doesn't have to be a difficult process. With the right tools, you can make impressive, data-driven images with little effort. That's where Plugger, our AI designer comes in. It's a tool designed to automate your graphic design processes and help you create engaging and sales-boosting visuals. Why not give it a try? Click here to start automating your design process with Plugger and take your ad creatives to another level.