4 Hidden Secrets to Reach 1M Instagram Followers in 2024

Over the years, I've accumulated millions of Instagram followers. Today, I want to lay out an easy-to-follow plan to massively increase your Instagram audience in 2024. Unlike the typical advice, the tips that I'm going to share today are more about tried-and-tested principles than the latest fleeting trends.

I practice what I preach. One of the Instagram pages I've built has recently crossed the 900,000 followers mark. Moreover, I have guided another user in gaining an impressive half a million followers in just over a year. Even more recently, my advice has assisted an ex-professional boxer in escalating his growth rate from 100 to 5,000-6000 new followers every month — a whopping 50 times increase!

Creating Engaging Content

So, here's my plan. The first key to growth is producing binge-worthy content. I've noticed a significant shift in the Instagram algorithm toward promoting pages that offer multiple videos that viewers can watch back-to-back. The more your followers can consume your videos in one sitting, the better. There's Natalia, for example, who saw her follower count jump from 10,000 to 500,000 in just three months due to the popularity of her "Instagram Hack You Didn't Know Existed" video series. Another successful example is Stanley, who gained nearly 100k followers in one week by posting a daily series in which he pledged to pay his social media assistant one cent for every new follower.

Consider creating a consistent theme for your content, making it instantly recognizable as your own. When one of your videos goes viral, Instagram tends to also promote your other videos within the same theme, creating a domino effect of increasing views and followers. However, consistency is key here. If your videos stray too distinctly from each other, they may fail to capture the same level of engagement.

The Importance of Consistency

The second point is to consistently use the same hashtags on every post. The importance of hashtags has waned over the years, so sticking to the same set can save you time while still giving your content visibility. Make sure your chosen hashtags are relevant to your content and optimized for reach, but ultimately, focus less on hashtags and more on creating high-quality content.

Incorporate Three Hooks In Each Video

Thirdly, every video you post should have three different hooks. Besides the obvious spoken hook that draws people in, there should be a visual hook that catches the eye and an editing hook that enhances the overall viewer experience. For instance, if your video is about gym routines, a shot of your impressive physique in the thumbnail could be the visual hook, while the editing hook could be on-screen text that enhances your verbal narration.

Interacting With the Instagram Community

Fourthly, be social on social media. Engaging with other creators fosters a sense of community and can work wonders for your visibility. A simple habit such as spending 10 minutes a day liking and commenting on posts from your favorite profiles can help you attract new, highly-engaged followers.

Lastly, treat your Instagram profile as a landing page. The more effective it is at converting casual viewers into followers, the better your chances of achieving your follower target. Make sure your profile picture is inviting, your username and name section are well-chosen, and that your profile clearly communicates what you do.

To sum things up, achieving big on Instagram in 2024 doesn't necessarily require mastering the latest trends. Rather, it is about mastering principles that have been proven to work over time — producing binge-worthy content, being consistent with your style and hashtags, putting out content with multiple hooks, being social, and turning your profile into a conversion machine. By applying these methods, you stand a high chance of vastly increasing your Instagram following. Remember, the most important thing is to create content that your audience will enjoy and want to engage with, everything else is just dressing. Good luck on your Instagram growth journey!

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